In 1980s Nebraska, a teenaged Kim waits outside her junior high school after dark, holding a cello. Kim's mother, who is driving under the influence, arrives at the school to pick up her daughter. Seeing through her mother's claims that she is sober, a frustrated Kim decides to walk home, at which point her mother tells her "you never listen" and drives off.
At the nail salon, Jimmy tasks Joey's film crew with re-editing an old Mesa Verde commercial in which a young Kevin and his father appear. Jimmy wants to produce the video for the next day, so the crew tinkers with a green screen and hires a few locals to shoot that night inside the salon. Kim visits the salon and pitches Jimmy a $75,000 deal favoring Everett Acker, offering to supplement from her own pocket any amount that Mesa Verde will agree to pay in order to quickly close the case. A surprised Jimmy tries to dissuade Kim, but seemingly accepts the decision.
At an abandoned locomotive factory, Nacho meets with Gus, Victor and Mike, the latter of whom he pretends not to know. Nacho informs them of Lalo's latest activities, which are intended to undermine the Cartel's trust in Gus by sabotaging his legitimate and illegitimate operations. Gus informs Nacho that he will report directly to Mike from this point on. After he leaves, Nacho warns Mike about Gus's ruthlessness, but Mike reminds Nacho that he warned him of the risk he took when he tried to kill Hector. When Nacho says that Gus has threatened to kill his father if he doesn't obey, Mike promises to discuss it once they've taken care of Lalo.
At Schweikart & Cokely, Kim, Rich, and Marcie attend a conference call with Jimmy and learn that Acker has agreed to settle the case. Afterwards, Kim gives an apology to Rich for the scene she made after he tried to pull her off of her Mesa Verde work. Rich accepts her apology but warns her to never make a dispute with him public in front of his staff again. The two agree to go to a lunch meeting together in order to project unity within the firm.
In his car outside a public library, Mike reads the case file concerning Lalo's murder of Fred Whalen and his arson of the TravelWire office. Mike comes across a witness statement by one Lily Simmons. Inside the library, he purchases a stack of children's books from a bargain bin for Kaylee. Later, Mike poses as a private detective and visits Lily at her place of business, claiming to represent Fred's family. Under Mike's questioning, Lily is able to identify Lalo's 1970 Chevrolet Monte Carlo as the unusual vehicle she saw near the TravelWire on the day of the murder.
At the courthouse, Jimmy has gotten two prostitutes a light sentence of three months' probation. He pays them into acting as his accomplices in another prank on Howard, having them approach him in the middle of lunch with Cliff Main at the Forque Kitchen and Bar and publicly accuse him of using their services without paying. An amused Jimmy watches the unfolding scene from his Suzuki, then makes a cell phone call in relation to an upcoming meeting with Mesa Verde.
At a police station, Mike compels an office clerk to deliver the Fred Whalen case file to Detective Tim Roberts. After he receives the file, Roberts' partner informs him that Lily has called in identifying the car she had seen at the TravelWire, which matches the description of a car which rammed a motorist at a public parking lot on the day of Fred's murder. At the parking lot, the motorist states that he can identify the driver of the other car, giving them a lead linking Lalo to the murder.
Meanwhile, Jimmy meets with Kim, Rich, Kevin and Paige at S&C to negotiate Acker’s settlement, stunning everyone in the room by demanding $4 million. When Kevin balks this demand, Jimmy shows them his video, which consists of rough cuts of television commercials seeking plaintiffs for class-action lawsuits against Mesa Verde, including outrageous accusations against both the bank and Kevin’s father. Jimmy also takes advantage of Kim’s insight into the photos taken from inside Kevin's house: Mesa Verde’s cowboy logo is based on a photo which the bank did not obtain permission to use; on top of the lawsuits, Jimmy threatens an injunction against displaying the logo.
After Jimmy leaves, Kevin's legal team struggles to figure out how they can deal with his threats. Kevin excuses himself from the conference room to surreptitiously make a phone call to Jimmy and agree to a deal. Meeting with Kevin in a parking garage, Jimmy lays out his terms: Acker is allowed to keep his house, receives $75,000, and a public apology from Mesa Verde; while the photographer receives $100,000 for future use and credit for the bank's logo. In exchange, Jimmy agrees to never broadcast the commercials attacking Mesa Verde.
That night, as Lalo is driving south, Nacho phones Mike and tells him about his whereabouts. Mike uses a radio to tap into the Albuquerque Police Department's frequency and calls in the car. As Lalo is coming to a stop at a light, he's spotted and pursued by a patrol car. Lalo briefly contemplates using his gun to escape, only for several more units to arrive and box him in. Realizing he is outmatched, Lalo surrenders on the spot.
At Kim's apartment, Jimmy waits for her to come home, feeling apprehensive over how she will react to what transpired at the Mesa Verde meeting. When she arrives and confirms that Kevin took the settlement offer, Jimmy insists that the outcome was a win for everyone and is a cause for celebration. Instead, Kim angrily states that only Jimmy won from the scheme, denounces him for going back on their previous deal of not using the blackmail video, and says that he made her the "sucker" for his con against Mesa Verde. To Jimmy's surprise, Kim insists that they either need to end their relationship — or get married.
- In the tradition of Breaking Bad and Better Call Saul, AMC has set up a low quality website where Saul invites the alleged victims of Mesa Verde to send their testimonies: https://www.suemesaverde.com/
- The character 'Olivia Bitsui' is named after the daughter of cast member Jeremiah Bitsui, the actor who plays Victor.
- This marks the earliest chronological appearance of Detective Tim Roberts, who first appeared in Breaking Bad's episode "".
- During his phone talk, Detective Tim Roberts talks to a lady about a possum trapped in her garden. A similar fact is told by Jesse to Walt in Breaking Bad's episode "".
- The abandoned warehouse where Nacho and Gus are found is the same one in Breaking Bad's episode "" where Mike goes to look for the envelope and Jesse discovers that two guys are trying to rob them.
- The scene where Jimmy gives stage directions to one of the actors by saying "there's fear here, just throw it away, but with feeling, okay" was included in one of the pre-season teasers.
- "Affair of the Heart" by Rick Springfield (on Kim's mother's car radio)
- "Home on the Range" by Traditional (over the old Mesa Verde commercial)
- "Slinky Boots" by Speedometer (Jimmy directing the actors for the ad)
- "Sweet Cream" by Brian Colin Dee (Howard and Cliff have lunch)
- "Borombón" by Camilo Azuquita (on Lalo's car radio as he is apprehended by police)
- "Smoke On The Water" by Better Call Saul Cast (Kim arrives home to Saul playing the guitar)
- Mike: "I'm guessing there's something you wanna get off your chest."
- Nacho: "[pause] You know who you're working for, right? The shit that this guy does... They shot me. Left me bleeding out in the desert, all... part of some plan."
- Mike: "I don't know what to tell you. I warned you."
- Nacho: "What?"
- Mike: "I warned you, when you started going after Hector Salamanca, there'd be others to worry about. You made a choice. You got in with both eyes open."
- Nacho: "My father didn't. He's got a gun to my father's head. If I don't do what he says..."
- Mike: "Look. First things first, we take care of Lalo. Then, we'll talk."
- ―Nacho asking Mike for help.
- Jimmy: "This is Olivia Bitsui. She is a photographer; in fact, she took this self-portrait. It's really lovely. Here's another picture she took fifty-four years ago."
- Kim: "Kevin, say nothing."
- Kevin: "Kim, I got this."
- Kim: "Kevin, I am strongly advising you..."
- Kevin: "I know this picture..."
- Kim: "Kevin!"
- Kevin: "...my dad bought it fair and square! I have a copy of it hanging in my office at home!"
- Jimmy: "I think we all just heard Mr. Wachtell admit that he owns a copy of Olivia Bitsui's photo. A photo that looks remarkably like the official Mesa Verde logo!"
- Kevin: "That's right. We own it!"
- Jimmy: "You own a copy of the photo, you don't own the rights to it! That's copyright infringement!"
- Rich: "You'll never be able to prove that!"
- Jimmy: "Well, you know what? Wow. Looks like a mirror image there. So, I think I can convince a judge and probably a jury that Mesa Verde misappropriated Ms. Bitsui's intellectual property. It's not your fault, sins of the father. But... we filed an injunction, so you're gonna have to take down all your horsey logos or throw a big tarp over them til we can get this thing settled. Shouldn't take more than... I don't know, a couple of years? We'll be seeing a lot of each other. Til next time."
- ―Jimmy claiming Mesa Verde infringed copyright infringement.
- Kim: "You win, Jimmy."
- Jimmy: "What?!"
- Kim: "You win."
- Jimmy: "Uh... yeah. But, I mean... Well, we win. Us."
- Kim: "No. I didn't."
- Jimmy: "What didn't you get that you wanted?"
- Kim: "I don't trust you."
- Jimmy: "Why?"
- Kim: "You played me! You made me the sucker! Again!"
- Jimmy: "Again? What... Wait, how could you be the sucker? It was your plan."
- Kim: "Oh, fuck you, Jimmy! God! I...I–You know what? I can't do this anymore."
- ―Kim blames Jimmy for making a fool of her.
- Kim: "Look me in the eye, and tell me it'll never happen again. [pause] You can't. I don't believe you. You don't believe yourself. It is a lie! You lie! I lie! This... has to end! I–I cannot keep living like this!"
- Jimmy: "No, no, no! No, just..."
- Kim: "Jimmy, shut up!"
- Jimmy: "We can fix this!"
- Kim: "Jimmy! You know this has to change! If you don't see it, I don't know what to say because we are at a breaking point!"
- Jimmy: "Oh, God!"
- Kim: "Either we end this now, or..."
- Jimmy: "No!"
- Kim: "Either we end this now, and enjoy the time we had, and go our separate ways, or..."
- Jimmy: "Or what?"
- Kim: "Or we're... We're... I mean... Or maybe... [beat] Maybe we get married?"
- ―Kim offers Jimmy a surprising solution.