- For the episode, see Madrigal.
Madrigal Elektromotoren GmbH, or Madrigal Electromotive, is an enormous, multifaceted conglomerate headquartered in Hannover, Germany. The company is highly diversified in industrial equipment, manufacturing, global shipping, construction, and hospitality, which include a fast-food chain in New Mexico known as Los Pollos Hermanos (Spanish for "The Chicken Brothers"). The nearest corporate office to Albuquerque is in Houston, TX. Judging by Madrigal's size and diversity, they likely have an economic revenue measured in the billions.
Madrigal Electromotive is a GmbH entity (an abbreviation for "Gesellschaft mit beschränkter Haftung"), which means it is comparable with Limited Liability Companies in the United States. Such entities are very common in Germany, Austria, Switzerland, and other Central European countries. The name of the GmbH form emphasizes the fact that the owners ("Gesellschafter", also known as members) of the entity are not personally liable for the company's debts.
Madrigal is spread across 14 divisions. The fast-food division, formerly run by Herr Peter Schuler, encompasses a stable of 7 fast-food concerns, including Whiskerstay's, Haau Chuen Wok, Burger Matic, and Polmieri Pizza. Prior to the collapse of Gus Fring's drug empire, Madrigal was the parent company of all Los Pollos Hermanos franchises in the US. The fried chicken chain had an industrial laundry in Albuquerque and a chicken farm outside the city.Besides fast food, the company is responsible for the manufacturing of industrial-grade HEPA air filters and other large industrial equipment.
The company has a stock depot in Albuquerque; likely one of many across the US, Europe, Asia, and the world. Madrigal also imports and distributes large quantities of industrial chemicals from China to the United States. Shipments of methylamine arrive at the Port of Long Beach in California (likely indicating a corporate office in Los Angeles) and are sent via the Southern Transcon & Santa Fe Railroads to pesticide interests in Texas and Oklahoma.
The grandfather of the current CEO and president of the company, Mr. Herzog, founded Madrigal Elektromotoren ("").
The first appearance of the company was in a Los Pollos Hermanos television advertisement. Fine print appears during the ad that says "Los Pollos Hermanos Inc. is a registered trademark of Madrigal Electromotive GmbH" ("").
Season 4A reference to the company was contained within the Lab Notes found by police in Gale's apartment. After assisting in the investigation into Gale's murder, Hank Schrader explained the company's status to his former DEA colleagues. He also described that when he began making inquiries into the purchase of an air filter delivered to Gale he discovered there was no payment made for it and no record of who actually ordered it ("").
Hank discovered the industrial laundry that hid the superlab was owned by Madrigal Electromotive as well, and noted that such a location would be a good place to hide a meth lab (""). He had earlier appraised the high grade filter as perfect for a meth lab, but he had not been able to connect Gus to the laundry operation.
Following Peter Schuler's suicide, Mr. Herzog, and other members of the board then flew to Albuquerque to pledge their complete cooperation with the DEA's investigation of Gus Fring's meth distribution network. Lydia Rodarte-Quayle, a Madrigal executive based in the American southwest, was present at this meeting ("").
After Mike's death, Lydia proposed a deal to Walt: sell Blue Sky to the Czech Republic via Madrigal's vast resources. Walt agreed and the deal continued with Jack's White Supremacist Gang after Walt left Albuquerque ("").
- The word "madrigal" comes from the latin for "womb" and is defined as "a part-song for several voices typically arranged in elaborate counterpoint and without instrumental accompaniment." Madrigal is also a surname in Spanish-speaking cultures.
- It is somewhat ironic that Madrigal is based in Germany as this was the homeland of Werner Heisenberg, the scientist whose name Walter White would use as his cartel identificaiton.
- "Elektromotoren" means "electric motors" in German and it implies that the company was founded by Mr. Herzog's grandfather as a manufacturer of electric motors.