Cinnabon, Omaha is a restaurant of the American bakery chain Cinnabon.
Cinnabon appears in the first episode of every season of Better Call Saul. It is located inside a large Omaha, Nebraska shopping mall. Jimmy McGill, living under the false identity "Gene" is the store manager, depressed with his situation and longing to unearth his true passion as a lawyer.
The pilot begins as a monochrome flash-forward sequence, set after the events of Breaking Bad. In Omaha, Nebraska, Saul Goodman, assuming a new identity as "Gene", works behind the counter at a shopping-mall Cinnabon. He becomes tense when a customer seems to be staring at him, but is instantly relieved when he passes by him. Later, inside a modest house, Saul is flipping through channels when he decides to retrieve a VHS from a hidden shoebox. The tape's contents is revealed to be a copy of Saul's TV advertisements back in the days when he was still the esteemed lawyer. As the ads play, Saul begins to weep. ("")
In the present day, "Gene" heads to the mall dumpster to take out the trash. The door closes behind him, locking him in the room with the dumpster. An emergency exit is available to Gene, but a note indicates the police would be contacted immediately if it is opened. Instead of using that option, he waits 2 ½ hours until a member of the night cleaning crew opens the door for him. While waiting for help, Gene carves a little message into the wall with a loose screw that reads "SG was here." ("")
In present-day Omaha, "Gene" carries on with his job at the local Cinnabon. During a lunch break, he sees a shoplifter hide inside a photo booth. Gene reluctantly tips off pursuing police officers to the shoplifter's location, resulting in an arrest. However, as the shoplifter is led away, he is overcome with emotion and shouts at him to say nothing and hire a lawyer. When he returns to work, Gene faints. ("")
In present-day Omaha, "Gene" returns to work at Cinnabon after his few days off after his faint. On his lunch break, he is greeted by a cab driver named Jeff who he had recognized from his cab which Gene was in, and wanting Gene to say his old slogan "Better Call Saul". Afterwards, he calls Ed Galbraith for another pickup although after a moment, Gene changes his mind and decides he will "fix it myself" and hangs up. ("Magic Man")
- In the penultimate episode of Breaking Bad, "", Saul says "If I'm lucky, month from now, best case scenario, I'm managing a Cinnabon in Omaha".
- It is unclear what shopping mall the Omaha Cinnabon is supposed to be located in, but it could be the Westroads.
- For the show, the writers have chosen to keep the name of the Albuquerque mall in which the cinnabon is actually located. ("")